Live across 10 mountain destinations

Your destination data
tells part of the story.
DestScore adds the color.

DestiMetrics, lodging tax, and visitor counts are the black and white picture. They tell you what happened. DestScore layers in the community sentiment, visitor experience, and business-level diagnostics that show you why it happened and where the story goes next.

What the research shows about sentiment and revenue
13.5%
more likely to book a property for every one-point increase in average review rating on a five-point scale
Cornell Center for Hospitality Research (Anderson, 2012) — 31,000 observations across 11 markets
1.42%
RevPAR increase for every 1% improvement in online reputation score, with stronger effects at midscale properties
Cornell Center for Hospitality Research — ADR, occupancy, and RevPAR all independently measured
14 days
review sentiment measured before arrival shows statistically significant, measurable effects on ADR and occupancy rate
Zhang et al., Journal of Hospitality Research, 2023 — sentiment as a leading, not lagging, indicator
Open dashboard See what the color looks like
10
Destinations in the program
120+
Businesses scored per destination
8
Independent signals measured
Daily
New readings every morning
The picture before and after

What you have.
What DestScore adds.

The data Chambers already receive is precise and valuable. It also arrives late, aggregates individual experiences into a single number, and tells you what happened without explaining why. DestScore runs alongside it and fills the gaps in real time.

What you already have (black and white)
  • DestiMetrics Monthly lodging performance. Accurate, reliable, and 30 to 60 days behind the experience that produced it.
  • Lodging tax Quarterly revenue picture. Tells you the result of visitor spending decisions that were made months earlier.
  • Visitor counts Annual or seasonal arrival numbers. Confirms that people came. Says nothing about whether they wanted to come back.
  • Economic studies Annual impact analyses. Important for policy and funding conversations. Not useful for this month's coaching call.
What DestScore adds (color)
  • Daily score A composite hospitality quality score updated every 24 hours. When the DestiMetrics number comes in soft next month, you will already know what drove it.
  • Sentiment What visitors are saying right now, before the review is written, before the lodging tax is filed. The feeling of a place, measured weekly.
  • Business intel An honest score and coaching brief for every member business. Who is ready for a media visit. Who needs a call this week and what to say.
  • Live comparison Where the destination stands against Aspen, Jackson Hole, and Vail right now. Not last quarter. Today.
Research published in the Annals of Tourism Research (Li et al., 2023) found that combining sentiment analysis with economic indicator data substantially outperforms using economic data alone in forecasting destination demand. The UNWTO Tourism Confidence Index studies found that adding sentiment to statistical forecasts improves accuracy and, more importantly, improves the ability to predict turning points before they show up in the numbers.
Two things DestScore does

For each business.
For the whole community.

DestScore works at two levels at the same time. Every member business gets an honest individual reading. The Chamber gets a live composite view of how the destination is performing, how it compares to peer markets, and where to focus next.

For each member business
  • 01A score built from six independently measured signals: rating quality, review volume, photos, website presence, hours listing, and operational status
  • 02A plain-language customer report showing what visitors are saying and three specific actions for this month, safe to share directly with the owner
  • 03An internal coaching brief for Chamber staff with root cause analysis, competitive gap, and a media readiness rating: Ready, Hold, or Do Not Route
  • 04A category rank so the business can see exactly where they stand relative to peers in Lodging, Restaurants, Spa, or wherever they compete
For the destination
  • 01A daily composite score across the full destination, compared live against Aspen, Jackson Hole, Vail, and seven other mountain markets
  • 02A community sentiment score built from visitor reviews, Reddit, and local channels. The mood of the place, tracked over time and running alongside your lodging data.
  • 03DestiMetrics lodging data in the same view as the sentiment and quality score. Occupancy, ADR, and RevPAR with the context that explains them.
  • 04An AI-generated monthly narrative ready for the board. Current state, what the signals are saying, what deserves attention. Written, not assembled.
Park City, UT today

A live reading
from this morning.

Real data. Real Park City. This is what the dashboard shows right now.

Community DestScore
88
Strong across six pillars. Rating quality leads at 84. Demand pressure is soft at 10, consistent with shoulder season and expected to recover as summer builds.
Strong
Competitive rank
#6 of 10
Jackson Hole leads at 90. Breckenridge and Aspen are within two points. Park City trails in Restaurants and Digital Engagement. Both are addressable this season.
Watch
Community sentiment
72
Positive overall. Outdoor recreation and local events are generating favorable mentions. Pricing sensitivity is the recurring friction this month.
Neutral trending positive
Digital engagement
11%
89% of Park City hospitality businesses have no website listed on Google. This is the single fastest path to a measurable score improvement. A 60-day campaign would move the number.
Act now
Lodging overlay
56%
January occupancy at 56.1%, running 5.6% below last year. February on books at 64.7%. The sentiment context helps distinguish a demand issue from an experience issue.
In context
What the platform includes

Six tools.
One place.

Daily score
Composite quality score for every destination
Six-pillar methodology updated every 24 hours. Category breakdowns across Lodging, Restaurants, Bars, Spa, Attractions, and Retail. Benchmarked live against 9 peer destinations.
Business Intel
Honest scorecard for every member business
Search any business. Customer report safe to share directly. Internal coaching brief for staff only. Media readiness rating tells you immediately whether a business is ready for a writer visit.
Sentiment score
Community voice, measured and tracked
Visitor sentiment from Google, Reddit, and community channels. The mood of the destination as a whole, synthesized weekly and tracked over time.
Lodging overlay
DestiMetrics alongside the experience score
Occupancy, ADR, and RevPAR in the same view as the community quality score. When the numbers move, you can see whether the experience is driving it.
Executive narrative
A monthly brief written and ready to share
AI-generated plain-language summary of current state, signal convergence, and what deserves attention. Ready for the board. Generated fresh each month from live data.
Best of rankings
Live consumer rankings across all 10 destinations
Top hotels, restaurants, and spas across every market, updated daily. Shareable. Useful for the Chamber's own communications and for businesses that earn a top position.

A living picture
of your community.
Every morning.

DestScore runs daily. Every business gets an honest position. The Chamber gets a live view of how the community is performing alongside the data it already tracks. The platform is running now across 10 destinations. Park City's performance history starts building from the first day the program goes live.

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